Bagira Systems

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European Marketing & Business Development Manager (Defense Simulation)

  • Germany
  • Full-time
  • Management

About The Position

We are seeking an experienced and well-connected Marketing & Business Development Manager to lead growth initiatives across the European defense sector. The role focuses on expanding our footprint within NATO-aligned markets, strengthening strategic relationships, and driving new business opportunities in simulation and training solutions.


Key Responsibilities

  • Develop and execute business development and market penetration strategies across Europe
  • Identify, qualify, and pursue new opportunities with defense ministries, armed forces, and prime contractors
  • Build and maintain strong relationships with NATO stakeholders, procurement bodies, and industry partners
  • Lead tender processes, proposals, and negotiations
  • Represent the company at industry events, exhibitions, and conferences
  • Collaborate with internal teams (R&D, product, delivery) to align solutions with customer requirements
  • Provide market intelligence, competitor analysis, and strategic insights
  • Support marketing activities including positioning, messaging, and campaign execution in the region

Requirements

  • Military background in a NATO army (mandatory)
  • Preferably experience in the defense industry (e.g., simulation, training systems, or related domains)
  • Proven track record in business development, sales, or strategic partnerships
  • Strong understanding of European defense procurement processes and ecosystem
  • Excellent network within NATO and European defense organizations
  • Fluent English (written and spoken); additional European languages are an advantage
  • High level of commercial acumen and negotiation skills
  • Willingness to travel extensively across Europe

Profile

  • Strategic thinker with strong execution capabilities
  • Relationship-driven, with the ability to operate at senior levels
  • Self-motivated and comfortable working in a dynamic, international environment

Job Application